Project Portfolio
Opportunity Win vs Loss Analysis
Built a Power BI dashboard analysing sales opportunity outcomes to identify patterns influencing won and lost deals. The analysis highlighted a 47.49% closed-won rate and uncovered factors linked to a 20.53% reduction in opportunity loss.
Billing & Revenue Analytics
Analysed subscription billing and recurring revenue data to identify churn drivers, revenue leakage, and customer retention patterns. Built reporting insights focused on improving visibility into monthly revenue performance and subscription behaviour.
Creative Performance & Digital Marketing Analytics
Evaluated campaign engagement and conversion data to identify high-performing creatives, analyse audience behaviour, and improve visibility into marketing funnel performance across digital campaigns.
Email Campaign Performance Analysis
Analysed email campaign performance data to evaluate open rates, click-through behaviour, customer engagement trends, and conversion performance. Identified patterns influencing campaign effectiveness and audience interaction.
Eskom Performance Dashboard
Developed an interactive Power BI dashboard during the ExploreAI Data Science programme to analyse electricity demand trends, operational performance, and energy distribution metrics using public utility datasets.
Click “View raw” on GitHub to download and open in Power BI Desktop