Hi, I’m Edna Kobo

Data Analyst

I help teams identify what drives sales and performance and translate data into actions that improve outcomes.

Performance Analytics • Customer Insights • Data Storytelling

✔ Turning messy data into clear insights
✔ Building dashboards that drive real decisions
✔ Translating data into business strategy
Explore More See My Work

About Me

Data Analyst

Most teams don’t struggle with data - they struggle with making sense of it. My journey into data analytics began through ExploreAI in 2023, where I learned to transform raw data into structured, actionable insights.

Through my experience at BCX and my current role at Openserve (Telkom), I’ve worked closely with sales and operational data, building dashboards that highlight performance trends, risks, and opportunities for improvement.

I leveraged data to identify operational gaps, delivering insights that contributed to a 20% reduction in opportunity loss rate and a 47.49% closed-won rate.

Explore My Skills
Experience at BCX • OPENERVE (TELKOM) • EXPLOREAI

Professional Skillset

Python

Data analysis, automation, EDA, and business performance insights.

SQL

Querying large datasets for SaaS billing, churn analysis, and sales performance tracking.

Power BI

Building dashboards for revenue analytics, opportunity tracking, and operational reporting.

Tableau

Visual storytelling and KPI dashboards for business decision-making.

SaaS Analytics

Churn analysis, subscription revenue tracking, and customer retention insights.

Machine Learning

Predictive modelling for churn risk and performance forecasting.

Excel

Advanced formulas, pivot tables, and financial + SaaS reporting models.

KPI Reporting

Monitoring business performance through clear and actionable KPI dashboards.

Data Visualization

Transforming complex datasets into intuitive visual insights for decision-making.

Data Cleaning

Preparing and structuring raw data to ensure reporting accuracy and consistency.

Dashboard Development

Designing interactive dashboards for operational, sales, and revenue analytics.

Data Manipulation

Transforming and analysing datasets using SQL, Python, and Excel techniques.

Communication

Presenting analytical insights clearly to support stakeholder understanding and action.

Business Analytics

Translating data into insights for sales performance, revenue growth, and operational improvement.

Problem Solving

Using analytical thinking to identify business challenges and uncover actionable solutions.

Data Storytelling

Communicating insights clearly to support business decisions and stakeholder reporting.

Recent Projects

View Dashboard Showcase
Python • SQL • Maxpanel

SaaS Billing & Revenue Analytics

Analyzed subscription billing, churn, and revenue performance to identify drivers of opportunity loss and improve customer retention and sales funnel visibility.

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Power BI

BCX Opportunity Wins

Dashboard analyzing trends in won vs lost opportunities for sales optimization.

NDA Protected
Power BI

Eskom Energy Dashboard

Visualizing energy metrics and grid performance trends for stakeholder reporting.

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